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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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The perfect little bump : does the media portrayal of pregnant celebrities influence prenatal attachment?
Krisjanous, Jayne; Richard, James E.; Gazley, Aaron - In: Psychology & marketing 31 (2014) 9, pp. 758-773
Persistent link: https://www.econbiz.de/10010405132
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The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron; Hunt, Adam; McLaren, Lachlan - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
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Me, my tourist-self, and I : the symbolic consumption of travel
Gazley, Aaron; Watling, Lauren - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 639-655
Persistent link: https://www.econbiz.de/10011386947
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Children's perceived value : conceptualization, scale development, and validation
Williams, Janine; Gazley, Aaron; Ashill, Nicholas - In: Journal of retailing 97 (2021) 2, pp. 301-315
Persistent link: https://www.econbiz.de/10012649002
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A meta-analysis of extremeness aversion
Neumann, Nico; Böckelholt, Ulf; Sinha, Ashish - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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Ecommerce Disrupted : Is Social Ecommerce the Future of Online Shopping?
Sinha, Ashish; Bagri, Prakash; Pedada, Kiran; … - 2022
A new breed of digital e-commerce platforms has emerged, challenging the dominance of e-commerce giants like Alibaba and Amazon. Social e-commerce platforms – led by Shopify, BigCommerce, PinDuoDuo, and SEA Ltd. – have managed to gain a global foothold by introducing an improved business...
Persistent link: https://www.econbiz.de/10014241033