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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto; Wahyuni, Sari; Gayatri, Gita; Mussry, … - In: Journal of global marketing 33 (2020) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
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Examining chain bookshops in the context of "third place"
Laing, Audrey; Royle, Jo - In: International journal of retail & distribution management 41 (2013) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10009711834
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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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Advance selling of new products to strategic consumers on flash sale platforms
Zhang, Mingyang; Cheng, T. C. E.; Du, Jie - In: International journal of logistics : research and … 21 (2018) 3, pp. 318-331
Persistent link: https://www.econbiz.de/10011881198
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Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell; Good, Megan C.; Hyman, Michael R. - In: International journal of retail & distribution management 45 (2017) 11, pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
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Selling behaviours and sales performance : the moderating and mediating effects of interpersonal mentalizing
Chakrabarty, Subhra; Widing, Robert E., II; Brown, Gene - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 112-122
Persistent link: https://www.econbiz.de/10010346532
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Achieving excellence in selling : a South African approach
Blem, Norman - 2008 - 3rd ed.
Persistent link: https://www.econbiz.de/10003597605
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Advance Selling to Strategic Consumers : Preorder Contingent Production Strategy with Advance Selling Target
Wei, Mike Mingcheng - 2018
Motivated by emerging industry practices, this paper studies the effectiveness of a new advance selling strategy in … is contingent on an advance selling target. We find that compared to other advance selling strategies, such as the … traditional advance selling strategy and the capacity rationing strategy, the PCP strategy is effective in mitigating strategic …
Persistent link: https://www.econbiz.de/10012923555