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Konsumentenverhalten
Contagion
1,228
contagion
1,215
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830
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802
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758
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Berbeglia, Gerardo
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2
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Cuhadaroglu, Tugce
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Ko, Yong Jae
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Journal of retailing and consumer services
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Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Marketing science
9
Journal of marketing
8
Journal of marketing research : JMR
8
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7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research
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Electronic commerce research
4
European journal of operational research : EJOR
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Information systems research : ISR
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Journal of international consumer marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The journal of product & brand management
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Cogent business & management
3
Games and economic behavior
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International journal of business excellence : IJBEX
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International journal of business information systems : IJBIS
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International journal of business innovation and research : IJBIR
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Journal of behavioral and experimental economics
3
Journal of service research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management information systems : mis quarterly
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Technological forecasting & social change : an international journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Boston College working papers in economics
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California management review
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Digital business
2
European journal of international management : EJIM
2
European management journal
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ECONIS (ZBW)
412
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1
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412
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1
The role of mere closeness : how geographic proximity affects social influence
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011749856
Saved in:
2
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
3
Will they come and will they stay? : online social networks and news consumption on external websites
Mahmood, Ammara
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011658351
Saved in:
4
Individual-level social influence identification in social media : a learning-simulation coordinated method
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
273
(
2019
)
3
,
pp. 1005-1015
Persistent link: https://www.econbiz.de/10011987673
Saved in:
5
Social influence in trustors’ neighbourhoods
Luini, Luigi
;
Nese, Annamaria
;
Sbriglia, Patrizia
- In:
Journal of behavioral and experimental economics
53
(
2014
),
pp. 97-110
Persistent link: https://www.econbiz.de/10010519751
Saved in:
6
Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Zhang, Hao
;
Liang, Xiaoning
;
Qi, Chenyue
- In:
Journal of business research : JBR
130
(
2021
),
pp. 453-461
Persistent link: https://www.econbiz.de/10012544856
Saved in:
7
Says who? : how the match between the social identity of organizations and their audiences increases perceptions of organizational authenticity
Kovács, Balázs
;
Horwitz, Suzanne
- In:
Strategic Organization
19
(
2021
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10012607681
Saved in:
8
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
9
"I'm like you, and I like what you like" sustainable food purchase influenced by vloggers : a moderated serial-mediation model
Xu, Zhen
;
Islam, Tahir
;
Liang, Xiaobei
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665995
Saved in:
10
How collectivistic values affect online word-of-mouth
Pezzuti, Todd
;
Leonhardt, James M.
- In:
International journal of market research
63
(
2021
)
4
,
pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
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