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Effects beyond click-through : incidental exposure to web advertising
Yoo, Chan Yun - In: Journal of marketing communications 15 (2009) 4, pp. 227-246
Persistent link: https://www.econbiz.de/10003897662
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An experimental examination of factors affecting click-through of keyword search ads
Yoo, Chan Yun - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10009671502
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Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook; Kim, Eunice; Sung, Yongjun; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
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Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun; Yoo, Chan Yun - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
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How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Yoo, Chan Yun - In: International journal of market research 63 (2021) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10012593927