//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Adherence of Retirement Mutual...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
19
Werbung
17
Advertising effects
10
Werbewirkung
10
Consumer behaviour
8
Social Web
5
Social web
5
Corporate Social Responsibility
4
Corporate social responsibility
4
South Korea
4
USA
4
United States
4
China
3
Financial services
3
Südkorea
3
Advertising industry
2
Brand
2
Brand management
2
Computerspiel
2
Corporate disclosure
2
East Asia
2
Financial literacy
2
Finanzdienstleistung
2
Investment Fund
2
Investmentfonds
2
Markenartikel
2
Markenführung
2
Ostasien
2
Perception
2
Product Placement
2
Product placement
2
Psychology of advertising
2
Target group
2
Unternehmenspublizität
2
Video game
2
Wahrnehmung
2
Werbepsychologie
2
Werbewirtschaft
2
Zielgruppe
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Haley, Eric John
6
Haley, Eric
2
Lee, Yoon-Joo
2
Pittman, Matthew
2
Ahn, Ho-Young Anthony
1
Kim, Sora
1
Koo, Gi-yong
1
Lee, Jinhee
1
Lee, Yoon-joo
1
Mark, Aimee Y.
1
Park, Jin Seong
1
Youn, Kibum
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Health marketing quarterly
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
2
The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
Saved in:
3
How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo
;
Haley, Eric John
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
Saved in:
4
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
Saved in:
5
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
6
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
7
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John
;
Pittman, Matthew
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
Saved in:
8
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->