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Visualization and purchase : an analysis of the Italian olive oil grocery shelves through an in-situ visual marketing approach
Marchini, Andrea; Diotallevi, Francesco; Paffarini, Chiara - In: Qualitative market research : an international journal 18 (2015) 3, pp. 346-361
Persistent link: https://www.econbiz.de/10011305122
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Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116
Persistent link: https://www.econbiz.de/10010391419
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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
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Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
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The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Artificial Intelligence along the Customer Journey : A Customer Experience Perspective
Barone, Ada Maria; Stagno, Emanuela - 2023
Chapter 1. Introduction -- 1. A brief guide to artificial intelligence -- 2. Key artificial intelligence technologies along the customer journey -- 2.1. AI-powered self-service technologies -- 2.2. Chatbots -- 2.3. Voice assistants -- 2.4. Service robots -- 2.5. Augmented reality -- 2.6. Virtual...
Persistent link: https://www.econbiz.de/10014443454
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Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts
Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563