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Konsumentenverhalten
Event-Marketing
1,529
Event marketing
1,304
Consumer behaviour
298
Deutschland
256
Germany
248
Sportveranstaltung
187
Großveranstaltung
183
Big event
178
Sport event
175
Markenführung
157
Brand management
156
Tourismus
141
Veranstaltung
137
Tourism
130
Tourism industry
130
Tourismuswirtschaft
130
Beziehungsmarketing
121
Relationship marketing
119
Event
118
Tourism marketing
110
Tourismusmarketing
110
Marketingmanagement
100
Marketing management
99
Holiday behaviour
97
Urlaubsverhalten
97
Customer satisfaction
92
Kundenzufriedenheit
92
Theorie
83
Theory
80
Markenimage
78
Brand image
76
Sponsoring
76
USA
73
United States
72
Sponsorship
71
Emotion
68
Sport
67
Sports
65
Freizeitwirtschaft
62
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26
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Article
239
Book / Working Paper
60
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202
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202
Aufsatz im Buch
37
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37
Hochschulschrift
15
Thesis
13
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12
Collection of articles of several authors
7
Graue Literatur
7
Non-commercial literature
7
Sammelwerk
7
Case study
3
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3
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2
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2
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2
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2
Bibliografie enthalten
1
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1
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1
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1
Handbook
1
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1
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1
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1
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1
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1
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English
243
German
54
Danish
1
French
1
Norwegian
1
Author
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Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Schliewe, Jana
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Goodman, Steve
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
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Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
Published in...
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International journal of event and festival management
10
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
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ECONIS (ZBW)
298
EconStor
1
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1
The experience economy : work is theatre & every business a stage
Pine, B. Joseph
;
Gilmore, James H.
-
1999
Persistent link: https://www.econbiz.de/10000679836
Saved in:
2
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
3
Events i den Danske oplevelsesøkonomi
Nielsen, Jens
-
2008
-
1. udg.
Persistent link: https://www.econbiz.de/10003742437
Saved in:
4
Die Revolte der Konsumenten
Baumgartner, Ekkehart
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 497-504)
.
2008
Persistent link: https://www.econbiz.de/10003743659
Saved in:
5
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
6
Some issues concerning the concept of experiential marketing
Raghunathan, Rajagopal
- In:
Handbook on brand and experience management
,
(pp. 132-143)
.
2008
Persistent link: https://www.econbiz.de/10003788993
Saved in:
7
Shopping streets versus shopping malls : determinants of agglomeration format attractiveness from the consumers' point of view
Teller, Christoph
- In:
The international review of retail, distribution and …
18
(
2008
)
4
,
pp. 381-403
Persistent link: https://www.econbiz.de/10003771915
Saved in:
8
Weight Watchers : social event centered marketing
Vignali, Claudio
;
Henderson, Stephen
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003773218
Saved in:
9
Prediction of ticket purchase in professional sport using data mining
Chen, Chen-yueh
;
Stotlar, David K.
;
Lin, Yi-hsiu
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10003862994
Saved in:
10
Erlebnisqualität im Einzelhandel : die Freude am Einkauf und ihre Auswirkungen auf das Konsumentenverhalten
Pieper, Oliver
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003823512
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