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Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma; Coelho, Arnaldo; Bairrada, Cristela Maia - In: International journal of event and festival management 14 (2023) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima; Bhatt, Anil; Rani, Leela - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
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A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming; Finn, Adam - In: Australasian marketing journal 22 (2014) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
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Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei; Cai, Liping A. - In: Tourism management : research, policies, practice 46 (2015), pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
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The relationship between brand experience and consumer-based brand equity in grocerants
Jeon, Hyeon Mo; Yoo, Se Ran - In: Service business 15 (2021) 2, pp. 369-389
Persistent link: https://www.econbiz.de/10012582273
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The influence of non-product-related attributes on media brands' consumption
Saulīte, Linda; Ščeulovs, Deniss; Pollák, František - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-26
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15-24. Due to technological developments, new media content consumption patterns have emerged. New...
Persistent link: https://www.econbiz.de/10013272775