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Konsumentenverhalten
United Kingdom
25
Knowledge management
22
Internet
16
Consumer behaviour
15
Marketing
15
SME
14
Brand management
13
KMU
13
Relationship marketing
13
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Internet marketing
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Großbritannien
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Social web
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Rowley, Jennifer
5
Alamro, Ahmed
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Byrne, Angela
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Dunne, Áine
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Edmundson-Bird, David
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European journal of marketing : EJM
1
Global business & economics review
1
International journal of retail & distribution management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Customer knowledge management or customer surveillance
Rowley, Jennifer
- In:
Global business & economics review
7
(
2005
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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2
Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair
;
Byrne, Angela
;
Rowley, Jennifer
- In:
International journal of retail & distribution management
42
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
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3
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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4
Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
Saved in:
5
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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