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Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?

Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497

Persistent link: https://www.econbiz.de/10013391080

Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia

Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10011539975

Experience marketing in country branding : theoretical developments and an Estonian case study

Same, Siiri - In: Research in economics and business : Central and … 6 (2014) 1, pp. 65-88

Persistent link: https://www.econbiz.de/10010434547

The affecvtive and cognitive components as factors in country branding

Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57

Persistent link: https://www.econbiz.de/10010191587

A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638

Persistent link: https://www.econbiz.de/10012313927

Country branding research : a decade's systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

Evolving consumer choices across cultures

Vij, Priya; Arya, Parmatam Parkash - In: Cross-cultural exposure and connections : intercultural …, (pp. 127-149). 2021

Persistent link: https://www.econbiz.de/10012270517

Self-concept, gender, and product type : an investigation of brand loyalty

Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10009500638

The role of brand image in forming airlines passengers' purchase intention : study of Iran aviation industry

Shafiee, Majid Mohammad; Sanayei, Ali; Shahin, Arash; … - In: International journal of services and operations management 19 (2014) 3, pp. 360-376

Persistent link: https://www.econbiz.de/10011281694

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