Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Return on influence : the revo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing
31,433
Social Web
20,609
Social web
20,606
Consumer behaviour
6,719
Online-Marketing
6,453
Internet marketing
6,375
Marketingmanagement
4,175
Marketing management
3,951
Relationship marketing
2,992
Beziehungsmarketing
2,963
Deutschland
2,949
Theorie
2,776
Theory
2,761
Social media
2,610
marketing
2,597
Germany
2,584
Soziales Netzwerk
2,574
Brand management
2,536
Markenführung
2,517
Social network
2,379
Electronic Commerce
2,351
Viral marketing
2,335
Virales Marketing
2,329
social media
2,188
E-commerce
2,087
USA
1,998
Internet
1,940
United States
1,828
Web 2.0 technologies
1,744
Web 2.0-Technologien
1,743
Digitalisierung
1,622
Online-Handel
1,582
Online retailing
1,579
Digitization
1,536
Werbung
1,385
Strategisches Management
1,368
Innovation
1,321
Management
1,320
Advertising
1,282
more ...
less ...
Online availability
All
Undetermined
3,483
Free
1,004
Type of publication
All
Article
5,069
Book / Working Paper
1,477
Journal
22
Type of publication (narrower categories)
All
Article in journal
4,654
Aufsatz in Zeitschrift
4,654
Aufsatz im Buch
418
Book section
418
Graue Literatur
231
Non-commercial literature
231
Hochschulschrift
203
Collection of articles of several authors
163
Sammelwerk
163
Working Paper
136
Arbeitspapier
130
Thesis
129
Aufsatzsammlung
123
Konferenzschrift
60
Lehrbuch
54
Conference paper
50
Konferenzbeitrag
50
Textbook
46
Case study
30
Fallstudie
30
Conference proceedings
29
Bibliografie enthalten
27
Bibliography included
27
Collection of articles written by one author
21
Sammlung
21
Ratgeber
16
Guidebook
14
Glossar enthalten
9
Glossary included
9
Handbook
7
Handbuch
7
Reprint
7
Amtsdruckschrift
5
Festschrift
5
Government document
5
Statistik
4
Einführung
3
Fallstudiensammlung
3
Interview
3
Mehrbändiges Werk
3
more ...
less ...
Language
All
English
6,102
German
454
Polish
9
French
6
Undetermined
3
Italian
2
Russian
2
Hungarian
1
Norwegian
1
more ...
less ...
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
14
Wiedmann, Klaus-Peter
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Hennig-Thurau, Thorsten
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Belk, Russell W.
10
Casaló, Luis V.
10
Lim, Weng Marc
10
Ranfagni, Silvia
10
Akram, Umair
9
Füller, Johann
9
Ko, Eunju
9
Luo, Xueming
9
Seo, Yuri
9
Sheth, Jagdish N.
9
Stephen, Andrew T.
9
Usman, Osly
9
Vrontis, Demetris
9
Bigné Alcañiz, J. Enrique
8
Grewal, Dhruv
8
Hajli, Nick
8
Harrigan, Paul
8
Mogaji, Emmanuel
8
Ozuem, Wilson
8
Paul, Justin
8
Quach, Sara
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Thaichon, Park
8
Valck, Kristine de
8
Wallace, Elaine
8
Bauer, Hans H.
7
more ...
less ...
Institution
All
American Marketing Association
23
Springer Fachmedien Wiesbaden
17
Edward Elgar Publishing
6
IGI Global
6
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
Canadian Center of Science and Education <Toronto>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
251
Journal of retailing and consumer services
186
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
63
Technological forecasting & social change : an international journal
62
Journal of promotion management : innovations in planning and applied research
54
Psychology & marketing
52
Journal of marketing communications
50
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
46
Journal of marketing management : MM
45
International journal of consumer studies
44
International journal of electronic marketing and retailing : IJEMR
44
Marketing intelligence & planning
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The journal of brand management : an international journal
41
Cogent business & management
40
International journal of hospitality management
40
Journal of marketing
40
SpringerLink / Bücher
40
Journal of electronic commerce research : JECR
39
International journal of technology marketing : IJTMkt
38
Journal of management information systems : JMIS
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Information systems research : ISR
34
International journal of business information systems : IJBIS
34
Asia Pacific journal of marketing and logistics
33
Electronic commerce research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Tourism management : research, policies, practice
32
Young consumers : insight and ideas for responsible marketers
32
Journal of travel and tourism marketing
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of electronic commerce : IJEC
29
Journal of strategic marketing
29
Journal of the Academy of Marketing Science
29
more ...
less ...
Source
All
ECONIS (ZBW)
6,551
EconStor
8
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
6,568
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
2
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye
;
Krishnan, Ramayya
;
Montgomery, Alan
- In:
Management science : journal of the Institute for …
61
(
2015
)
2
,
pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
Saved in:
3
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
4
Online social networking and socially responsible consumption : X and Y generations' case
Tamošiūnaitė, Rūta
;
Karlaitė, Dalia
- In:
International journal of business and emerging markets …
7
(
2015
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10011416871
Saved in:
5
Embarrassing exposures in online social networks : an integrated perspective of privacy invasion and relationship bonding
Choi, Ben C. F.
;
Jiang, Zhenhui
;
Xiao, Bo
;
Kim, Sung S.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 675-694
Persistent link: https://www.econbiz.de/10011420767
Saved in:
6
Examining profile disclosure on online social networks : an affective, behavioural, and cognitive perspective
Stern, Tziporah
;
Salb, David
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10011458175
Saved in:
7
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
8
Do I deserve to spend? : online social support and spending pleasure
Kim, Kawon Kathy
;
Baker, Melissa A.
- In:
The Cornell hospitality quarterly
63
(
2022
)
2
,
pp. 152-168
Persistent link: https://www.econbiz.de/10013256786
Saved in:
9
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
10
Exposing others' information on online social networks (OSNs) : perceived shared risk, its determinants, and its influence on OSN privacy control use
James, Tabitha L.
;
Wallace, Linda G.
;
Warkentin, Merrill
; …
- In:
Information & management : the internat. journal of …
54
(
2017
)
7
,
pp. 851-865
Persistent link: https://www.econbiz.de/10011743112
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
