Narrow search
Showing 1 - 10 of 12
Cover Image
"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Arditto, Luis; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238384
Cover Image
Relationship quality as an antecedent of customer relationship proneness : a cross-cultural study between Spain and Mexico
Olavarría-Jaraba, Ana; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 42 (2018), pp. 78-87
Persistent link: https://www.econbiz.de/10011826044
Cover Image
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Cover Image
Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
Cover Image
How do firms handle variability in customer experience? : a dynamic approach to better understanding customer retention
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581938
Cover Image
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Cover Image
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Patrício, Lia - In: Journal of service research 23 (2020) 4, pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Cover Image
The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel - In: Journal of business research : JBR 125 (2021), pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
Cover Image
"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús; Pérez, Lourdes; Grott, Emily - In: Journal of retailing and consumer services 34 (2017), pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
Cover Image
Theories, constructs, and methodologies to study COVID-19 in the service industries
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: The service industries journal 42 (2022) 7/8, pp. 551-582
Persistent link: https://www.econbiz.de/10013362134