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Buyers' perceptions on the impact of strategic purchasing on dyadic quality performances
Yeung, Kwong; Cheng, T. C. E.; Lee, Peter K. C. - In: International journal of production economics 168 (2015), pp. 321-330
Persistent link: https://www.econbiz.de/10011385208
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Explore how Chinese consumers evaluate retail service quality and satisfaction
To, W. M.; Tam, Joyce F. Y.; Cheung, Millissa F. Y. - In: Service business 7 (2013) 1, pp. 121-142
Persistent link: https://www.econbiz.de/10009728537
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How does customer motivational orientation affect satisfaction?
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of financial services marketing : JFSM 17 (2012/13) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009681460
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The effect of consumer perceptions of the ethics of retailers on purchase behavior and word-of-mouth : the moderating role of ethical beliefs
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of business ethics : JBE 171 (2021) 4, pp. 771-788
Persistent link: https://www.econbiz.de/10012588931
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Effect of customer involvement on co-creation of services : a moderated mediation model
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 63 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012665827
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A customer-dominant logic on service recovery and customer satisfaction
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 54 (2016) 10, pp. 2524-2543
Persistent link: https://www.econbiz.de/10011579689
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The effect of consumer perceived service quality on consumer satisfaction in Macao's telecommunications industry
Tang, M. N. F.; To, Wai Ming - 2015
Persistent link: https://www.econbiz.de/10011948236
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An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 50 (2019), pp. 145-153
Persistent link: https://www.econbiz.de/10012114148
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What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of strategic marketing 31 (2023) 6, pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
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The effect of organizational responses to service failures on customer satisfaction perception
Cheung, Fung Yi Millissa; To, W. M. - In: Service business 11 (2017) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10011915006