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Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan - In: Product research : the art and science behind …, (pp. 199-209). 2009
Persistent link: https://www.econbiz.de/10003977227
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Using vignettes to study family consumption processes
Grønhøj, Alice; Bech-Larsen, Tino - In: Psychology & marketing 27 (2010) 5, pp. 445-464
Persistent link: https://www.econbiz.de/10003972415
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An examination of consumer browsing behaviors
Xia, Lan - In: Qualitative market research : an international journal 13 (2010) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
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Marketing research with telephone surveys : is it time to change?
Vicente, Paula; Reis, Elizabeth - In: Journal of global marketing 23 (2010) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10008701381
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Response order effects - how do people read?
Duffy, Bobby - 2007
Persistent link: https://www.econbiz.de/10003540305
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Echte Customer Insights aus dem Web
Zinnbauer, Markus; Schnitzer, Tobias - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 3, pp. 47-49
Persistent link: https://www.econbiz.de/10003512665
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Verbraucherpanels : den Konsumenten im Focus
Schwediwy, Tobias - In: Handbuch der Marktforschung, (pp. 194-199). 2007
Persistent link: https://www.econbiz.de/10003536407
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457