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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Gentechnik und Lebensmittel : Marketing in Widerstandsmärkten
Koppelmann, Udo; Willers, Christoph - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 40-44
Persistent link: https://www.econbiz.de/10003765703
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Consumer risk perceptions and marketing strategy : the case of genetically modified food
Phillips, Diane M.; Hallman, William K. - In: Psychology & marketing 30 (2013) 9, pp. 739-748
Persistent link: https://www.econbiz.de/10009792698
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Investing in consumer confidence through genetically modified labelling : an evaluation of compliance options and their marketing challenges for Australian firms
D'Souza, Clare M.; Rugimbana, Robert; Quazi, Ali; … - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 621-635
Persistent link: https://www.econbiz.de/10003746688
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Marketing in Widerstandsmärkten : untersucht am Beispiel gentechnisch veränderter Lebensmittel
Willers, Christoph - 2007
Persistent link: https://www.econbiz.de/10013432032
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To understand the life cycle and customer adoption of mobile apps in modern India
Malik, Rajeshwari - In: International journal of electronic customer … 12 (2020) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10012509235
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Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian; Schmalnauer, Martina; Schmutz, Petra; … - 2009
Persistent link: https://www.econbiz.de/10003809534
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Software upgrade, consumer behaviour and software vendor's choice
Tu, Yanbin; Lu, Min - In: International journal of technology marketing : IJTMkt 7 (2012) 1, pp. 63-94
Persistent link: https://www.econbiz.de/10009545433
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Product information traceability within product lifecycle design and development : the case of CE conformity for consumer devices
Savino, Matteo Mario; Mazza, Antonio; Syphoxay, Pakaiphone - In: International journal of product lifecycle management : … 7 (2014) 2/3, pp. 184-200
Persistent link: https://www.econbiz.de/10011347706
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Approaching open innovation in customization frameworks for product prototypes with emphasis on quality and life cycle assessment (QLCA)
Gajdzik, Bożena; Siwiec, Dominika; Wolniak, Radosław; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-16
This paper introduces an innovative model designed to predict the optimal product prototype within the framework of sustainable development. The model takes into account both quality and environmental impact throughout the entire life cycle of the product, with a specific focus on light electric...
Persistent link: https://www.econbiz.de/10014582776