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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Sex appeal in advertising : what consumers think
Sukanlaya Sawang - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu; Cheng, Hong; Li, Jianyao - In: International marketing review 26 (2009) 4/5, pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
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Porn 2.0 : the libidinal economy and the consumption of desire in the digital age
Albright, Julie M. - In: Transformative consumer research for personal and …, (pp. 499-522). 2012
Persistent link: https://www.econbiz.de/10009260761
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Toward an understanding of brand sexual associations
Azar, Salim L. - In: The journal of product & brand management 24 (2015) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
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Dyads, triads and consumer treachery : when interpersonal connections guard against brand cheating
Goode, Miranda; Khamitov, Mansur; Thomson, Matthew - In: Strong brands, strong relationships, (pp. 216-232). 2015
Persistent link: https://www.econbiz.de/10011313567
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Hospitality accommodations and women's consensual sex
Berdychevsky, Liza; Poria, Yaniv; Uriely, Natan - In: International journal of hospitality management 34 (2013), pp. 169-171
Persistent link: https://www.econbiz.de/10009766714