//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Developing international strat...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Strategisches Management
50
Strategic management
43
Einzelhandel
35
Strategische Planung
31
Multinationales Unternehmen
29
Deutschland
26
Transnational corporation
26
Retail trade
25
Germany
24
Komplexität
23
Unternehmensplanung
23
Entscheidungsfindung
22
Heuristik
22
Problemlösen
22
Führungsentscheidung
20
Theorie
20
Theory
20
Internationales Management
18
Prozessmanagement
18
Decision
15
Entscheidung
15
Heuristics
15
Complexity management
14
Komplexitätsmanagement
14
Consumer behaviour
13
International market entry
13
Internationaler Markteintritt
13
Business process management
11
Globalisierung
11
Globalization
11
Handel
10
Entscheidungstheorie
9
Handelsforschung
9
International management
9
Lieferantenmanagement
9
Supplier relationship management
9
Corporate planning
8
Decision theory
8
EU countries
8
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Thesis
1
Language
All
English
9
German
3
Author
All
Morschett, Dirk
12
Schramm-Klein, Hanna
4
Swoboda, Bernhard
3
Zentes, Joachim
3
Keane, Marta
2
Steinmann, Sascha
2
Bich Ngoc Le
1
Haelsig, Frank
1
Schu, Matthias
1
Wagner, Gerhard
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
The international review of retail, distribution and consumer research
2
Business & society
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Gabler Edition Wissenschaft
1
International journal of human resource management
1
International journal of retail & distribution management
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
2
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
3
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
4
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
5
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
6
Sortimentsdiversifikation im Handel - eine theoretische und empirische Analyse
Zentes, Joachim
;
Morschett, Dirk
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 159-183)
.
2004
Persistent link: https://www.econbiz.de/10002516304
Saved in:
7
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
Saved in:
8
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
9
Convenience-oriented shopping : a model from the perspective of consumer research
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Food, people and society : a european perspective of …
,
(pp. 177-196)
.
2001
Persistent link: https://www.econbiz.de/10001617367
Saved in:
10
Reducing the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011602908
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->