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Consumer memory, fluency, and familiarity
Mantonakis, Antonia; Whittlesea, Bruce W. A.; Yoon, Carolyn - In: Handbook of consumer psychology, (pp. 77-102). 2008
Persistent link: https://www.econbiz.de/10003716148
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Aging and consumer behavior
Yoon, Carolyn; Cole, Catherine A. - In: Handbook of consumer psychology, (pp. 247-270). 2008
Persistent link: https://www.econbiz.de/10003716193
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Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
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Consumer decision making and aging : a commentary from a public policy/marketing perspective
Goldberg, Marvin E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003825284
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An integration of perspectives on aging and consumer decision making
Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
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Consumer decision making and aging : a commentary
Sternthal, Brian; Bonezzi, Andrea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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Why do older consumers tell us they are more satisfied?
Yoon, Carolyn; Feinberg, Fred M.; Schwarz, Norbert - In: The aging consumer : perspectives from psychology and …, (pp. 209-228). 2010
Persistent link: https://www.econbiz.de/10003996996
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10011337517