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Konsumentenverhalten
Brand management
9
Markenführung
9
Consumer behaviour
8
Islam
7
Social Web
5
Social web
5
Marketing
4
Brand extension
3
Brand image
3
Islamic
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Islamic economics
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Islamisch
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Islamisches Wirtschaftssystem
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Markentransfer
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Middle East
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Advertising
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Advertising effects
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Arab countries
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Arabische Staaten
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Brand
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Consumption
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Ethnic discrimination
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Ethnische Diskriminierung
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Führung
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Internet marketing
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Leadership
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Markenartikel
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Marketing theory
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Marketingtheorie
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Mittlerer Osten
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Personalführung
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Article
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English
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Wilson, Jonathan A. J.
8
Alqtati, Nael
1
Arroyo, Laura
1
Ayad, Nihal I. A.
1
Belk, Russell W.
1
De Silva, Varuna
1
Eckhardt, Giana M.
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El-Bassiouny, Noha
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Esmat, Suzan
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Liu, Jonathan
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Ma, Jenny Weichen
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Yang, Yusheng
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Journal of Islamic marketing
2
International journal of business performance management : IJBPM
1
International journal of sport management and marketing : IJSMM
1
Journal of Islamic marketing : JIMA
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
2
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
3
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
4
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
5
An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha
;
Wilson, Jonathan A. J.
;
Esmat, Suzan
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
Saved in:
6
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
7
Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
Saved in:
8
Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
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