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Purpose – This paper seeks to evaluate the impact of the country-of-origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking London as...
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As the instability in the South China Sea rages on, Pyongyang defies the United Nations (UN), China chastises its enfant terrible protégé, South Korea instigates an emergency UN session on the subject, other events have taken the world by storm. “Oppan Gangnam style”, which translates into...
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This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This...
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