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A qualitative study of mother-adolescent daughter-vicarious role model consumption interactions
Gavish, Yossi; Shoham, Aviv; Ruvio, Ayalla - In: The journal of consumer marketing 27 (2010) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10003942436
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Roles and work-family conflict : how role salience and gender come into play
Erdogan, Irmak; Ozcelik, Hakan; Bagger, Jessica - In: International journal of human resource management 32 (2021) 8, pp. 1778-1800
Persistent link: https://www.econbiz.de/10012515660
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Testing two mechanisms linking work-to-family conflict to individual consequences : do gender and gender role orientation make a difference?
Zhao, Kai; Zhang, Mian; Foley, Sharon - In: International journal of human resource management 30 (2019) 6, pp. 988-1009
Persistent link: https://www.econbiz.de/10012194295
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Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
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How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
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The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle - In: Psychology & marketing 30 (2013) 9, pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
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Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
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Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep (contributor) - 2015
Persistent link: https://www.econbiz.de/10011407678
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Gender roles and the commodification of beauty and physical attractiveness in restaurants : perspectives of female servers
Basnyat, Sandeep; Che, Ian Teng; Ip, Ka Hou - In: Tourism and hospitality research : THR 21 (2021) 4, pp. 447-460
Persistent link: https://www.econbiz.de/10012660583