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Advertising
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15
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12
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12
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Ford, John B.
12
Merchant, Altaf
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Zhang, Weiyong
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Bartier, Anne-Laure
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Bonnici, Joseph
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Journal of advertising research
5
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4
Gadjah Mada international journal of business
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ECONIS (ZBW)
14
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1
Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati
;
Kusumawati, Nurrani
; …
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
Saved in:
2
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
3
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
4
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
5
What do we know about segmentation and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
6
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
7
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
Saved in:
8
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
9
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
10
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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