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Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
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Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia; Sun, Jin; Liu, Fang; Knight, John G. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
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Trust erosion during industry-wide crises : the central role of consumer legitimacy judgement
Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; … - In: Journal of business ethics : JBE 175 (2022) 1, pp. 95-116
Persistent link: https://www.econbiz.de/10012704735
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A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
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Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
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Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
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Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri; Gao, Hongzhi - In: European management journal 33 (2015) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10010486391
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Pioneering advantage and product-country image: evidence from an exploratory study in China
Gao, Hongzhi; Knight, John - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 367-385
Persistent link: https://www.econbiz.de/10003459051
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Consumers' responses to corporate normalised misconduct during an industry-wide crisis : an investigation in the Chinese dairy industry
Chen, Shijiao; Gao, Hongzhi; Zhang, Jing A. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 152-163
Persistent link: https://www.econbiz.de/10014252822