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Self-construal and regulatory focus influences on persuasion : the moderating role of perceived risk
Lin, Ying-ching; Chang, Chiu-chi Angela; Lin, Yu-fang - In: Journal of business research : JBR 65 (2012) 8, pp. 1152-1159
Persistent link: https://www.econbiz.de/10009562067
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Influencing consumer responses to highly aesthetic products : the role of mindsets
Lin, Ying-Ching; Chang, Chiu-Chi Angela - In: Journal of retailing 97 (2021) 3, pp. 459-476
Persistent link: https://www.econbiz.de/10013256060
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The effects of shopping aid usage on consumer purchase decision and decision satisfaction
Chang, Chiu-chi Angela; Kukar-Kinney, Monika - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 745-754
Persistent link: https://www.econbiz.de/10009408725
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The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?
Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-ching - 2009
Persistent link: https://www.econbiz.de/10003928429
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Attributions and outcomes of customer misbehavior
Huang, Wen Hsien; Lin, Ying-ching; Wen, Yu-chia - In: Journal of business and psychology 25 (2010) 1, pp. 151-161
Persistent link: https://www.econbiz.de/10003955880
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Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign language familiarity
Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 613-631
Persistent link: https://www.econbiz.de/10011849206