//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sprache in inaktiver Kundenkom...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing
29,173
Kommunikation
12,677
Communication
10,651
Sprache
4,526
Theorie
4,314
Theory
4,228
Language
3,886
Marketingmanagement
3,846
Marketing management
3,615
Deutschland
2,924
marketing
2,538
Germany
2,456
Interne Kommunikation
2,227
Internal communication
2,223
Consumer behaviour
2,190
USA
2,046
communication
2,041
United States
1,870
Öffentlichkeitsarbeit
1,771
Public relations
1,631
Management
1,613
Unternehmen
1,544
Strategisches Management
1,429
Relationship marketing
1,193
Beziehungsmarketing
1,191
Spieltheorie
1,165
Game theory
1,148
Agribusiness
1,112
Social Web
1,102
Social web
1,099
Werbung
1,087
Welt
1,022
Marktforschung
1,007
World
1,005
Experiment
958
Economics
943
Online-Marketing
934
Markenführung
924
Internet marketing
920
more ...
less ...
Online availability
All
Undetermined
798
Free
242
Type of publication
All
Article
1,293
Book / Working Paper
887
Journal
19
Type of publication (narrower categories)
All
Article in journal
1,121
Aufsatz in Zeitschrift
1,121
Aufsatz im Buch
181
Book section
181
Hochschulschrift
172
Graue Literatur
153
Non-commercial literature
153
Collection of articles of several authors
136
Sammelwerk
136
Thesis
126
Aufsatzsammlung
93
Working Paper
83
Arbeitspapier
76
Lehrbuch
51
Konferenzschrift
47
Textbook
45
Bibliografie enthalten
33
Bibliography included
33
Conference proceedings
27
Case study
19
Fallstudie
19
Collection of articles written by one author
13
Sammlung
13
Ratgeber
12
Guidebook
10
Glossar enthalten
9
Glossary included
9
Handbook
7
Handbuch
7
Reprint
6
Amtsdruckschrift
5
Conference paper
5
Government document
5
Konferenzbeitrag
5
Einführung
3
Fallstudiensammlung
3
Festschrift
3
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
more ...
less ...
Language
All
English
1,791
German
394
Polish
9
French
6
Undetermined
3
Russian
2
Hungarian
1
Italian
1
Norwegian
1
Swedish
1
more ...
less ...
Author
All
Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
Berger, Jonah
8
Parsons, Elizabeth
7
Esch, Franz-Rudolf
6
Kronrod, Ann
6
Lim, Weng Marc
6
Maclaran, Pauline
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Dräger, Lena
5
Foxall, Gordon R.
5
Grinstein, Amir
5
Halfmann, Marion
5
Hennigs, Nadine
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Packard, Grant
5
Pfajfar, Damjan
5
Schiffman, Leon G.
5
Schmitt, Bernd
5
Wagner, Udo
5
Wathieu, Luc
5
Barrio-García, Salvador del
4
Bronnenberg, Bart J.
4
Colbert, François
4
Dellaert, Benedict G. C.
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Enke, Margit
4
Gbadamosi, Ayantunji
4
Helm, Roland
4
Holbrook, Morris B.
4
more ...
less ...
Institution
All
American Marketing Association
23
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
4
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
IGI Global
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland / Umweltbundesamt
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
more ...
less ...
Published in...
All
Journal of business research : JBR
58
SpringerLink / Bücher
30
Psychology & marketing
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of retailing and consumer services
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Gabler Edition Wissenschaft
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of international consumer marketing
13
Asia Pacific journal of marketing and logistics
12
European journal of marketing : EJM
12
Journal of advertising research
12
Journal of marketing research : JMR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
12
Springer eBook Collection
12
The journal of consumer marketing
12
International journal of islamic marketing and branding
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
11
Journal of marketing communications
11
Journal of marketing management : MM
11
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
International journal of hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of modelling in management
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
Premier reference source
8
Springer eBook Collection / Business and Economics
8
European journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of internet commerce
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,181
EconStor
9
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
2,199
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
language
shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
2
Wisdom from words : the psychology of consumer
language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
3
The linguistic servicescape : speaking their
language
may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
4
Language
divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
5
The effects of linguistic devices on consumer information processing and persuasion : a
language
complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
Saved in:
6
Cross-cultural consumer behavior: use of local
language
for market
communication
: a study in region Friuli Venetia Giulia (Italy)
Rosa, Franco
;
Sillani, Sandro
;
Vasciaveo, Michela
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 621-648
Persistent link: https://www.econbiz.de/10011799737
Saved in:
7
The effects of linguistic devices on consumer information processing and persuasion : a
language
complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
8
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
9
Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
Saved in:
10
Consumer willingness to communicate in a second
language
:
communication
in service settings
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->