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Konsumentenverhalten
Advertising
26
Werbung
25
Consumer behaviour
19
Internet marketing
19
Japan
19
Online-Marketing
19
Advertising effects
13
Werbewirkung
13
Brand image
12
Brand management
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Mobile marketing
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Urlaubsverhalten
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Beziehungsmarketing
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Okazaki, Shintaro
11
Campo, Sara
8
Alvarez, Maria D.
4
Hernando, Elisa
2
Navarro, Angeles
2
Plangger, Kirk
2
Alonso, Luis Enrique
1
Andrade, Victoria
1
Bourliataux-Lajoinie, Stéphane
1
Dahlén, Micael
1
Diehl, Sandra
1
Eisend, Martin
1
Ettinger, Andrea
1
Fawaz, Rayan S.
1
Grabner-Kräuter, Sonja
1
Grewal, Dhruv
1
Gómez-Suárez, Mónica
1
Katsukura, Akihiro
1
López-Nicolas, Carolina
1
Mueller, Barbara
1
Mukherji, Prokriti
1
Nishiyama, Mamoru
1
Roessner, Anna
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Rosengren, Sara
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Ruyter, Ko de
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Schuberth, Florian
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Tagashira, Takumi
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Terlutter, Ralf
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International journal of arts management
2
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific journal of marketing and logistics
1
Co-creation and well-being in tourism
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EAA Series
1
Edward Elgar E-Book Archive
1
Elgar original reference
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International journal of business environment : IJBE
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of retailing
1
SpringerLink / Bücher
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
19
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1
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
2
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
3
Tourist loyalty to tour operator : effects of price promotions and tourist effort
Campo, Sara
;
Yagüe Guillén, María Jésus
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
3
,
pp. 318-326
Persistent link: https://www.econbiz.de/10003673229
Saved in:
4
The influence of political conflicts on country image and intention to visit : a study of Israel's image
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 70-78
Persistent link: https://www.econbiz.de/10010227028
Saved in:
5
Animosity based on traditional enmity versus other causes
Campo, Sara
;
Alvarez, Maria D.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10013163350
Saved in:
6
Country animosity and the role of media
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
2/3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012438152
Saved in:
7
Does the artist's name influence the perceived value of an art work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
8
Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
Saved in:
9
Consumer animosity and affective country image
Campo, Sara
;
Alvarez, Maria D.
- In:
Co-creation and well-being in tourism
,
(pp. 119-131)
.
2017
Persistent link: https://www.econbiz.de/10012208384
Saved in:
10
An artist’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
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