Traditional handicraft apparel espouses ecological ethos and symbolises the harmonious coexistence between humans and nature. Owing to its distinct attribute of being handmade, it forms a characteristic branch of slow fashion and denotes a sustainable trend in the field of fashion design....

Conditional multi-item promotions are a prevalent marketing tactic whereby consumers have to buy a certain number of products to get a discount. This paper examines how framing a multi-item promotion in terms of savings on multiple items versus a single item (e.g. “buy two, get X% off on...