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Konsumentenverhalten
Consumer behaviour
25
Advertising effects
13
Werbewirkung
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10
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9
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7
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Albinsson, Pia A.
16
Huhmann, Bruce A.
9
Perera, B. Yasanthi
6
Burman, Bidisha
3
Hyatt, Eva
2
Lawson, Stephanie J.
2
Limbu, Yam B.
2
Nafees, Lubna
2
Shamim, Amjad
2
Boya, Unal O.
1
Chaudhury, Sarita Ray
1
Coker, Kesha K.
1
Deitz, George D.
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Ghazali, Zulkipli
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Jha, Subhash
1
Manchanda, Rajesh V.
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Matthews, Lucy
1
McKay-Nesbitt, Jane
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Myers, Susan D.
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Perera, B. Yasanathi
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Perera, Yasanthi
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Robles, Brittany
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
2
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2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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1
Journal of marketing theory and practice : JMTP
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
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Services marketing quarterly
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ECONIS (ZBW)
24
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1
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
Saved in:
2
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
3
From trash to treasure and beyond : the meaning of voluntary disposition
Albinsson, Pia A.
;
Perera, B. Yasanthi
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
6
,
pp. 340-353
Persistent link: https://www.econbiz.de/10003921563
Saved in:
4
Consumer activism 2.0 : tools for social change
Albinsson, Pia A.
;
Perera, Yasanthi
- In:
The Routledge companion to digital consumption
,
(pp. 356-366)
.
2013
Persistent link: https://www.econbiz.de/10009690718
Saved in:
5
Alternative marketplaces in the 21st century : building community through sharing events
Albinsson, Pia A.
;
Perera, B. Yasanthi
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10009624516
Saved in:
6
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
7
Citizen-consumer oriented practices in naturalistic foodways : the case of the slow food movement
Chaudhury, Sarita Ray
;
Albinsson, Pia A.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10010504594
Saved in:
8
Consumer activism through social media : carrots versus sticks
Albinsson, Pia A.
;
Perera, B. Yasanathi
- In:
Online consumer behavior : theory and research in …
,
(pp. 101-131)
.
2012
Persistent link: https://www.econbiz.de/10009567797
Saved in:
9
Celebrating together : generational cohort differences in game-day tailgating rituals
Albinsson, Pia A.
;
Shows, G. David
;
Boya, Unal O.
- In:
Journal of managerial issues : JMI
33
(
2021
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10012648603
Saved in:
10
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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