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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
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Literacy matters in marketing
Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
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From trash to treasure and beyond : the meaning of voluntary disposition
Albinsson, Pia A.; Perera, B. Yasanthi - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 340-353
Persistent link: https://www.econbiz.de/10003921563
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Consumer activism 2.0 : tools for social change
Albinsson, Pia A.; Perera, Yasanthi - In: The Routledge companion to digital consumption, (pp. 356-366). 2013
Persistent link: https://www.econbiz.de/10009690718
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Alternative marketplaces in the 21st century : building community through sharing events
Albinsson, Pia A.; Perera, B. Yasanthi - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 303-315
Persistent link: https://www.econbiz.de/10009624516
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Citizen-consumer oriented practices in naturalistic foodways : the case of the slow food movement
Chaudhury, Sarita Ray; Albinsson, Pia A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10010504594
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Consumer activism through social media : carrots versus sticks
Albinsson, Pia A.; Perera, B. Yasanathi - In: Online consumer behavior : theory and research in …, (pp. 101-131). 2012
Persistent link: https://www.econbiz.de/10009567797
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Celebrating together : generational cohort differences in game-day tailgating rituals
Albinsson, Pia A.; Shows, G. David; Boya, Unal O. - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10012648603
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813