//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Developmental antecedents to c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
27
Werbung
24
Advertising effects
15
Werbewirkung
15
Consumer behaviour
12
Internet marketing
10
Online-Marketing
10
USA
9
United States
9
Confidence
7
Public relations
7
Social Web
7
Social web
7
Vertrauen
7
Arzneimittel
6
Pharmaceuticals
6
Öffentlichkeitsarbeit
6
Direct marketing
5
Direktmarketing
5
Viral marketing
5
Virales Marketing
5
Comparison
4
Vergleich
4
Website
4
Children
3
Communication
3
Kommunikation
3
Mobile Marketing
3
Mobile marketing
3
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Sponsoring
3
Sponsorship
3
Adolescents
2
Bibliometrics
2
Bibliometrie
2
Cognition
2
Computational advertising
2
Consumer socialization
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
Language
All
English
12
Author
All
Huh, Jisu
9
Shin, Wonsun
4
Lu, Xinyu
2
Pfeuffer, Alexander
2
Das, Debarati
1
DeLorme, Denise E.
1
Huang, Sangruo
1
Kee, Kalya M.
1
Kim, Hyejin
1
Lee, Chunsik
1
Lwin, May O.
1
Reid, Leonard N.
1
Srivastava, Jaideep
1
Yee, Andrew Z. H.
1
Youn, Seounmi
1
Zhang, Yiran
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising
2
Digital advertising : theory and research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising
1
Journal of current issues and research in advertising : JCIRA
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
2
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
3
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
4
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
5
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
6
Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik
;
Huh, Jisu
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
Saved in:
7
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
8
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
9
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
10
Redundancy gain effects in incidental exposure to multiple ads on the internet
Huang, Sangruo
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012242904
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->