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Exploring continued use of mobile shopping channel in China : the effects of active coping and its antecedents
Yang, Xue; Li, Yan; Liao, Qinyu - In: Electronic commerce research 16 (2016) 2, pp. 245-267
Persistent link: https://www.econbiz.de/10011527516
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Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat; Wang, Di; Yan, Li - In: Journal of marketing 85 (2021) 5, pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
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Assimilating and differentiating : the curvilinear effect of social class on green consumption
Yan, Li; Keh, Hean Tat; Chen, Jiemiao - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012504019
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Powering sustainable consumption : the roles of green consumption values and power distance belief
Yan, Li; Keh, Hean Tat; Wang, Xiaoyu - In: Journal of business ethics : JBE 169 (2021) 3, pp. 499-516
Persistent link: https://www.econbiz.de/10012488370
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The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li; Murray, Kyle B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
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Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li; Keh, Hean Tat; Murray, Kyle B. - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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Service quality, perceived value, and citizens' continuous-use intention regarding e-government : empirical evidence from China
Li, Yan; Shang, Huping - In: Information & management : the internat. journal of … 57 (2020) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10012249146