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Balancing customer privacy, secrets, and surveillance : insights and management

Plangger, Kirk; Watson, Richard T. - In: Business horizons 58 (2015) 6, pp. 625-633

Persistent link: https://www.econbiz.de/10011392835

Unveiling user-generated content : designing websites to best present customer reviews

Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240

Persistent link: https://www.econbiz.de/10009126407

Exploring switching behavior of US mobile service customers

Malhotra, Arvind; Malhotra, Claudia Kubowicz - In: The journal of services marketing 27 (2013) 1, pp. 13-24

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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk

Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028

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WebQual : an instrument for consumer evaluation of web sites

Loiacono, Eleanor T.; Watson, Richard T.; Goodhue, Dale L. - In: International journal of electronic commerce : IJEC 11 (2007) 3, pp. 51-87

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Alternative Scenarios to the 'Banner' Years : A Test of Alternative Formats to Web Banner Ads

Taylor, Nolan J - 2014

Online advertising spending continues to grow. It rose 35% from 2005 to 2006 to reach $16.9 billion. This trend is expected to persist with a projected 2011 figure of $36.5 billion. Despite this trend consumers have shown increasing annoyance with online advertising, resorting to specialized...

Persistent link: https://www.econbiz.de/10013044704