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Gender, design and marketing : how gender drives our perception of design and marketing
Moss, Gloria - 2009
Persistent link: https://www.econbiz.de/10003683036
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The Psychology Behind Design : A Marketing Perspective
Lee, Jeongmin; Chu, Wujin; Baumann, Chris - 2024
activities in both design and marketing can be better understood through the lens of design psychology, promoting better …This book explains the psychology theory behind design using plain language. The inspiration came from the "democratic … design" philosophy of IKEA. This book attempts to help people enjoy designs more, by explaining consumer psychology that …
Persistent link: https://www.econbiz.de/10014577564
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina (ed.) - 2010
Persistent link: https://www.econbiz.de/10011385553
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Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael; Fink, Janet - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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Understanding the organisational buyer behaviour of craft retailers in South Africa
Makhitha, K. M. - In: The journal of applied business research 31 (2015) 2, pp. 501-514
Persistent link: https://www.econbiz.de/10010526761
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Marketing of craft to retailers : understanding their buying process, supplier selection criteria and information sources used
Makhitha, KM - In: International business and economics research journal 14 (2015) 6, pp. 791-806
Persistent link: https://www.econbiz.de/10011403139
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What is craft? : an empirical analysis of consumer preferences for craft beer in Italy
Garavaglia, Christian; Mussini, Mauro - In: Modern economy 11 (2020) 6, pp. 1195-1208
Persistent link: https://www.econbiz.de/10012502297
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Productive consumption changing market dynamics : a study in Brazilian DIY cosmetics
Morais, Isabela Carvalho; Brito, Eliane Pereira Zamith; … - In: Latin American business review : journal of the … 19 (2018) 3/4, pp. 323-347
Persistent link: https://www.econbiz.de/10012014138
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CSR : consumer responses to the social quality of private labels
Mejri, Chiraz Aouina; Bhatli, Dhruv - In: Journal of retailing and consumer services 21 (2014) 3, pp. 357-363
Persistent link: https://www.econbiz.de/10010348750
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473