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Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs

Kiani, Isar; Laroche, Michel; Paulin, Michèle - In: Journal of business research : JBR 69 (2016) 3, pp. 1120-1129

Persistent link: https://www.econbiz.de/10011440238

How culture matters in children's purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10003485158

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210

Persistent link: https://www.econbiz.de/10003987459

Online consumer behavior : comparing Canadian and Chinese website visitors

Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965

Persistent link: https://www.econbiz.de/10009241417

A model of online consumer behavior

Laroche, Michel; Richard, Marie-Odile - In: Handbook of strategic e-business management, (pp. 325-346). 2014

Persistent link: https://www.econbiz.de/10010233070

How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629

Persistent link: https://www.econbiz.de/10010388516

More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity

Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209484

An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209595

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135

Persistent link: https://www.econbiz.de/10011645533

How Culture Matters in Children's Purchase Influence : A Multi-Level Investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - 2013

Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By...

Persistent link: https://www.econbiz.de/10014152255