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Voordt, Dorotheus Johannes van der - In: Facilities management and corporate real estate …, (pp. 86-103). 2017
Persistent link: https://www.econbiz.de/10011541540
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Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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Using region to market wine to international consumers
Sutanonpaiboon, Janejira; Atkin, Thomas - In: Journal of food products marketing 18 (2012) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009509755
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Buyer animosity in business to business markets: evidence from the French nuclear tests
Edwards, Ron; Gut, Anne-Marie; Mavondo, Felix - In: Industrial marketing management : the international … 36 (2007) 4, pp. 483-492
Persistent link: https://www.econbiz.de/10003469155
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Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea; Mather, Damien; Knight, John - In: International marketing review 34 (2017) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
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The influence of the country-of-origin ecological image on ecolabelled product evaluation : an experimental approach to the case of the European ecolabel
Dekhili, Sihem; Achabou, Mohamed Akli - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011372654
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Manger suisse : qui décide?
Schweizer, Rémi; Boisseaux, Stéphane; Reviron, Sophie; … - 2018 - Première édition
Peut-on monter une mayonnaise suisse avec des œufs importés? Aromatiser aux framboises étrangères un yogourt de la région? Faire mousser la croix blanche sur une bière dont le seul ingrédient helvétique serait l'eau? Au cours des dix dernières années, ce qu'est le "manger suisse" est...
Persistent link: https://www.econbiz.de/10011988077