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Konsumentenverhalten
Relationship marketing
19
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Deitz, George D.
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Jha, Subhash
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3
Shannahan, Rachelle J.
3
Sherrell, Daniel L.
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Nejad, Mohammad G.
2
Oakley, Jared
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Yavas, Ugur
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Balaji, M. S.
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
15
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1
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 100-114
Persistent link: https://www.econbiz.de/10011422779
Saved in:
2
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
3
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 36-50
Persistent link: https://www.econbiz.de/10011707050
Saved in:
4
The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
5
Influencing consumer engagement in environmentally responsible behavior
Cicala, John E.
;
Carmona, Jesus
;
Oates, Barbara R.
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011618299
Saved in:
6
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
7
Understanding the differences of public and private self-service technology
Collier, Joel E.
;
Sherrell, Daniel L.
;
Babakus, Emin
; …
- In:
The journal of services marketing
28
(
2014
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10010343424
Saved in:
8
The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
Nejad, Mohammad G.
;
Amini, Mehdi
;
Sherrell, Daniel L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 656-673
Persistent link: https://www.econbiz.de/10011597018
Saved in:
9
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
10
Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Beitelspacher, Lauren Skinner
;
Hansen, John D.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10009551725
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