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Segmenting luxe-bargain shoppers using a fuzzy clustering method
Lim, Chae Mi; Kim, Youn-kyung; Runyan, Rodney - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 848-868
Persistent link: https://www.econbiz.de/10010203017
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One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung-Gi; Park, Hyojung - In: Health marketing quarterly 34 (2017) 3, pp. 202-216
Persistent link: https://www.econbiz.de/10011744224
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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Detecting the migration of mobile service customers using fuzzy clustering
Bose, Indranil; Chen, Xi - In: Information & management : the internat. journal of … 52 (2015) 2, pp. 227-238
Persistent link: https://www.econbiz.de/10010503281
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What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
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Citizen Privacy Framework : Case of a Fuzzy-based Recommender System for Political Participation
Kaskina, Aigul - 2022
Chapter 1. Introduction -- Chapter 2. Insights into Privacy Research -- Chapter 3. Citizen Privacy Profile Framework -- Chapter 4. Fuzzy-based Privacy Settings Recommender System -- Chapter 5. Conclusions.
Persistent link: https://www.econbiz.de/10013368558
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Classification of stakeholders activism aiming to influence corporate social responsibility
Dziawgo, Danuta - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 4, pp. 89-105
Persistent link: https://www.econbiz.de/10014328655
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The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513