//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Necessary but not sufficient :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
17
Asia
7
Advertising effects
6
Brand image
6
Brand management
6
Markenführung
6
Werbewirkung
6
Asien
5
International marketing
5
Markenimage
5
Singapore
5
Internationales Marketing
4
Singapur
4
Welt
4
World
4
Advertising
3
Chinese
3
Emotion
3
Behavioral economics
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand names
2
China
2
Cognition
2
Economic crisis
2
Experiment
2
Financial crisis
2
Finanzkrise
2
Incentives
2
Kognition
2
Marketing
2
Perception
2
Relationship marketing
2
Utilitarianism
2
Utilitarismus
2
Verhaltensökonomik
2
Werbung
2
Wirtschaftskrise
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
13
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
16
Author
All
Ang, Swee Hoon
7
Lee, Yih Hwai
7
Siew Meng Leong
4
Cote, Joseph A.
3
Lim, Elison Ai Ching
3
Qiu, Cheng
3
Agarwal, Sumit
2
Henderson, Pamela W.
2
Kum, Doreen
2
Sing, Tien-foo
2
Dewi, Ike Janita
1
Foo, Maw Der
1
Jung, Kwon
1
Kotler, Philip
1
Lai, Wai Kit
1
Leong, Siew Meng
1
Schmitt, Bernd
1
Schmitt, Bernd H.
1
Som, Anirban
1
Soo, Jiuan Tan
1
Yeung, Catherine W. M.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Best practices in international marketing
1
Brand management ; Vol. 1
1
Gadjah Mada international journal of business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
2
The effects of superstition on choice and latency
Ang, Swee Hoon
;
Lai, Wai Kit
;
Siew Meng Leong
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
Saved in:
3
The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon
;
Siew Meng Leong
;
Kotler, Philip
- In:
Best practices in international marketing
,
(pp. 40-60)
.
2002
Persistent link: https://www.econbiz.de/10001680880
Saved in:
4
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
5
Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita
;
Ang, Swee Hoon
- In:
Gadjah Mada international journal of business
22
(
2020
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
Saved in:
6
Kiasunomics : stories of Singaporean economic behaviours
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2018
Persistent link: https://www.econbiz.de/10011771436
Saved in:
7
Kiasunomics©2 : economic insights for everyday life
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2021
Persistent link: https://www.econbiz.de/10012312630
Saved in:
8
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
9
Suppressing feelings : a double-edged sword to consumer judgment and choice
Qiu, Cheng
;
Lee, Yih Hwai
;
Yeung, Catherine W. M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 427-439
Persistent link: https://www.econbiz.de/10003884412
Saved in:
10
When uncertainty brings pleasure : the role of prospect imageability and mental imagery
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 624-633
Persistent link: https://www.econbiz.de/10003919310
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->