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Konsumentenverhalten
USA
330,371
United States
291,780
Theorie
43,903
Theory
43,315
Schätzung
17,086
Estimation
16,275
Werbung
13,910
Deutschland
13,581
Ethics
12,956
Ethik
11,715
Großbritannien
11,641
Advertising
11,385
Germany
11,065
Japan
10,005
United Kingdom
10,001
EU-Staaten
10,000
Consumer behaviour
9,764
EU countries
9,581
Vereinigte Staaten
8,855
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8,384
Welt
8,351
World
8,123
Werbewirkung
8,043
Monetary policy
7,994
Advertising effects
7,816
Vergleich
7,585
Börsenkurs
7,334
Kanada
7,254
Comparison
7,213
Share price
7,200
Wirkungsanalyse
6,794
Canada
6,735
Impact assessment
6,589
Konjunktur
6,041
Business cycle
5,725
Unternehmensethik
5,555
Business ethics
5,539
Wirtschaftswachstum
5,485
Finanzkrise
5,368
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3,341
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1,509
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Article
7,211
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2,396
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32
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6,726
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6,726
Graue Literatur
990
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990
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901
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825
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447
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447
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274
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222
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109
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109
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67
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58
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58
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54
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54
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48
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46
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34
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34
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34
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27
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20
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20
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17
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13
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13
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12
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12
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12
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12
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12
Übersichtsarbeit
12
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9
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8
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8
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4
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English
9,331
German
293
French
16
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3
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3
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2
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1
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1
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1
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Septianto, Felix
39
Gierl, Heribert
27
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Jang, Soocheong
21
Eisend, Martin
20
Lusk, Jayson L.
20
Stavins, Joanna
19
Diehl, Sandra
18
Han, Heesup
18
Schuh, Scott
18
Yoon, Sukki
18
Agarwal, Sumit
17
Arli, Denni
17
McFadden, Daniel
17
Taylor, Charles Raymond
17
Huber, Frank
16
Winter, Joachim
16
Einav, Liran
15
Heiss, Florian
15
Mattila, Anna S.
15
Pauwels, Koen
14
Tucker, Catherine
14
Dahlén, Micael
13
Esch, Franz-Rudolf
13
Grewal, Dhruv
13
Kaiser, Harry M.
13
Reijmersdal, Eva A. van
13
Stafford, Marla Royne
13
Tonsor, Glynn T.
13
Vitell, Scott J.
13
Wu, Linwan
13
Bagozzi, Richard P.
12
Bauer, Hans H.
12
Boerman, Sophie C.
12
Choi, Yung Kyun
12
Goldsmith, Ronald E.
12
Hudders, Liselot
12
Jin, Ginger Zhe
12
Matthes, Jörg
12
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National Bureau of Economic Research
68
American Marketing Association
13
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
Friedrich-Schiller-Universität Jena
4
Information Resources Management Association
4
USA / Bureau of Foreign and Domestic Commerce
4
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Erasmus Research Institute of Management
2
Federal Reserve Bank of New York
2
INSEAD
2
NetLibrary, Inc
2
OECD
2
Technische Universität Braunschweig
2
USA / Economic Research Service
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel
1
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
249
Journal of business research : JBR
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
177
Journal of retailing and consumer services
170
International journal of advertising : the review of marketing communications
157
Journal of marketing communications
147
Psychology & marketing
132
Journal of business ethics : JOBE
114
International journal of advertising : the quarterly review of marketing communications
103
Journal of advertising research
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
81
International journal of hospitality management
80
Journal of promotion management : JPM
80
Journal of fashion marketing and management
73
Journal of promotion management : innovations in planning and applied research
73
International journal of consumer studies
69
International journal of internet marketing and advertising : IJIMA
67
NBER working paper series
67
Journal of advertising : official publication of the American Academy of Advertising
64
The journal of consumer marketing
64
European journal of marketing : EJM
58
Journal of international consumer marketing
58
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Marketing letters : a journal of research in marketing
55
Journal of marketing research : JMR
54
The journal of product & brand management
54
Journal of consumer behaviour : an international research review
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing intelligence & planning
47
Asia Pacific journal of marketing and logistics
46
Journal of marketing
45
American journal of agricultural economics
44
Journal of advertising
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
Young consumers : insight and ideas for responsible marketers
43
Journal of the Academy of Marketing Science
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Health marketing quarterly
39
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Source
All
ECONIS (ZBW)
9,543
EconStor
79
OLC EcoSci
15
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
The influence of DMO
advertising
on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
4
The impact of price level and appeal type in hotel
advertising
: a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
5
Advertising
in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
6
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
7
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
8
Effects of self-congruity and source credibility on consumer responses to coffeehouse
advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
9
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
10
How sex in
advertising
varies by product category : an analysis of three decades of visual sexual imagery in magazine
advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
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