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Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war

Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258

Persistent link: https://www.econbiz.de/10010498877

Consumer culture and political ideology plots in social media campaigns

Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10012179016

Pawning n00bs : insights into perceptions of brand extensions of the video game industry

Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10011792004

Retailing in social virtual worlds : developing a typology of virtual store atmospherics

Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241

Persistent link: https://www.econbiz.de/10011372580

In-store communication to improve the customer experience

Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70

Persistent link: https://www.econbiz.de/10010474330

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458

Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores

Lindblom, Arto - 2023

1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors...