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Konsumentenverhalten
Werbung
11,386
Advertising
11,361
Consumer behaviour
4,441
Werbewirkung
3,895
Advertising effects
3,847
Market segmentation
3,600
Marktsegmentierung
3,217
Theorie
2,773
Theory
2,702
Internet marketing
1,913
Lebensstil
1,911
Online-Marketing
1,910
Lifestyle
1,576
Deutschland
1,492
USA
1,425
advertising
1,409
United States
1,268
Analysis
1,219
Germany
1,184
Marketing
1,103
Rundfunk
1,017
Marketingmanagement
977
Marketing management
974
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922
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890
Broadcast
783
Mathematical analysis
753
Social Web
651
Social web
651
Zielgruppe
648
Target group
619
Pricing strategy
618
Preismanagement
615
Brand image
543
Markenimage
542
Stochastischer Prozess
468
Wettbewerb
465
Markenartikel
459
analysis
451
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Undetermined
1,907
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742
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Article
3,187
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1,030
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15
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Article in journal
2,991
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2,991
Graue Literatur
217
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217
Aufsatz im Buch
181
Book section
181
Working Paper
172
Arbeitspapier
161
Hochschulschrift
109
Thesis
86
Collection of articles of several authors
58
Sammelwerk
58
Aufsatzsammlung
38
Konferenzschrift
26
Conference paper
23
Konferenzbeitrag
23
Bibliografie enthalten
21
Bibliography included
21
Conference proceedings
14
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13
Fallstudie
13
Lehrbuch
12
Textbook
11
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10
Statistik
10
Advisory report
9
Gutachten
9
Collection of articles written by one author
7
Market information
7
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7
Sammlung
7
Reprint
6
Guidebook
5
Ratgeber
5
Bibliografie
3
Festschrift
3
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3
Glossary included
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English
3,952
German
268
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9
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4
French
3
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1
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1
Norwegian
1
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1
Portuguese
1
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
12
Grunert, Klaus G.
11
Thaichon, Park
11
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
10
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Usman, Osly
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Bruwer, Johan
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Bellman, Steven
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Prashar, Sanjeev
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bagozzi, Richard P.
7
Chawla, Deepak
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Parsad, Chandan
7
Phau, Ian
7
Terlutter, Ralf
7
Wilson, Christopher
7
Arora, Taanika
6
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
10
Axel-Springer-Verlag
8
Centro studi investimenti sociali
6
Findomestic Banca <Florenz>
6
American Marketing Association
5
OECD
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer AG
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Ökologische Kommunikation mbH
2
IGI Global
2
Technische Universität Braunschweig
2
Zukunftsinstitut
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Asssociations
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG / Marketing Anzeigen
1
Bayerische Landeszentrale für Neue Medien
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland / Umweltbundesamt
1
Erasmus Research Institute of Management
1
Euromonitor International Plc <London>
1
European Advertising Academy
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
120
Journal of marketing communications
101
Journal of retailing and consumer services
82
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
47
Psychology & marketing
46
International journal of internet marketing and advertising : IJIMA
41
Journal of advertising
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
International journal of consumer studies
36
Journal of advertising : official publication of the American Academy of Advertising
35
Asia Pacific journal of marketing and logistics
30
European journal of marketing : EJM
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of international consumer marketing
26
Young consumers : insight and ideas for responsible marketers
26
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of current issues and research in advertising : JCIRA
24
The journal of consumer marketing
24
Marketing intelligence & planning
23
Journal of marketing research : JMR
22
International journal of hospitality management
21
Journal of marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing : ZFP ; journal of research and management
20
Marketing letters : a journal of research in marketing
20
Journal of business ethics : JOBE
19
SpringerLink / Bücher
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of current issues and research in advertising
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of retail & distribution management
17
Journal of global marketing
17
The journal of product & brand management
17
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
16
Journal of Islamic marketing : JIMA
15
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Source
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ECONIS (ZBW)
4,221
EconStor
11
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1
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1
Lifestyle market segmentation
Cahill, Dennis J.
-
2006
Persistent link: https://www.econbiz.de/10003212033
Saved in:
2
Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Hamm, Ingo
-
2003
Persistent link: https://www.econbiz.de/10001763411
Saved in:
3
Psychographic segmentation : psychological measures related to consumer behavior and lifestyle
Roberts, Donna
-
2019
Persistent link: https://www.econbiz.de/10012038196
Saved in:
4
Food market segmentation based on consumer preferences using outranking multicriteria approaches
Casas-Rosal, José Carlos
;
Segura, Marina
;
Maroto, …
- In:
International transactions in operational research : a …
30
(
2023
)
3
,
pp. 1537-1566
Persistent link: https://www.econbiz.de/10013473148
Saved in:
5
Market segmentation in the Republic of Croatia according to food-related lifestyle
Kesić, Tanja
;
Rajh, Sunc̆ana Piri
;
Kesić, Helena
- In:
Ekonomski pregled
59
(
2008
)
9/10
,
pp. 503-522
Persistent link: https://www.econbiz.de/10003781966
Saved in:
6
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
7
Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da
;
Lim, Wai Mun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
Saved in:
8
A multi-country study exploring relationships of lifestyles to ethnocentrism
Spillan, John E.
;
Kang, Zhixin
;
Barat, Somjit
- In:
Journal of transnational management : the official …
16
(
2011
)
2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10009266823
Saved in:
9
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
10
Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
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