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Consumers' preferences for facts of green supply chain management
Kim, Bowon; Park, Kwangtae; Swink, Morgan - In: International journal of services and operations management 18 (2014) 1, pp. 74-98
Persistent link: https://www.econbiz.de/10010410912
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Online banking adoption : we should know better 20 years on
Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 258-272
Persistent link: https://www.econbiz.de/10011480864
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Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana - In: Journal of retailing and consumer services 30 (2016), pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
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Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Shopping mall image: systematic review of 40 years of research
Gomes, Renata Maria; Paula, Fabio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10011703175
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Green marketing and consumerism as social change in China : analyzing the literature
Zhu, Qingyun; Sarkis, Joseph - In: International journal of production economics 181 (2016), pp. 289-302
Persistent link: https://www.econbiz.de/10011619391
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A review of green consumer behavior based on the social perspective
Lin, Dandan; Chen, Haiquan - In: Theoretical economics letters 6 (2016) 5, pp. 1088-1095
Persistent link: https://www.econbiz.de/10011585880
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Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.; Jayawardhena, Chanaka - In: The marketing review 14 (2014) 2, pp. 205-228
Persistent link: https://www.econbiz.de/10010417119