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Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity

Anantadjaya, Samuel P. D. - 2019

The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...

Persistent link: https://www.econbiz.de/10012904516

The intention to use ChatGPT in office work in Romania : between utility and hedonic motivation

Turkes, Mirela Catalina; Stancioiu, Aurelia-Felicia; … - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 783-800

In the short evolution from 2019 to the present, the application domains of ChatGPT have experienced exponential growth, ranging from editing, consulting, banking, healthcare, journalism, and mass media to entertainment, education, and remote technical assistance in industrial processes. This...

Persistent link: https://www.econbiz.de/10015077522

Consumer susceptibility to credit card misuse and indebtedness

Awanis, Sandra; Cui, Charles Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10010384990

The facets of consumer-based food label equity : measurement, structure and managerial relevance

Coderre, François; Sirieix, Lucie; Valette-Florence, Pierre - In: Journal of retailing and consumer services 65 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013169642

Measuring price fairness and its impact on consumers' trust and switching intentions in microfinance institutions

Mushagalusa, Nathan Chubaka; Kanyurhi, Eddy Balemba; … - In: Journal of financial services marketing 27 (2022) 2, pp. 111-135

Persistent link: https://www.econbiz.de/10013270401

Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective

Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427

Persistent link: https://www.econbiz.de/10012643817

Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus

Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463

Persistent link: https://www.econbiz.de/10010210188

Standardization, customization, and customer loyalty in service industry

Kasiri, Leila Agha; Shaheen Mansori - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 66-76

Persistent link: https://www.econbiz.de/10011662824

International residential tourist shopping styles : a study of British and German citizens in Spain

Garau-Vadell, Joan B.; Juan Vigaray, María D. de - In: Tourism economics : the business and finance of tourism … 23 (2017) 3, pp. 485-505

Persistent link: https://www.econbiz.de/10011702429

The effects of e-banking quality on customers' trust-satisfaction and commitment : a field study on users of Jordanian banks

Alawneh, Ali Ahmad - In: International journal of intelligent enterprise : IJIE 4 (2017) 1/2, pp. 36-45

Persistent link: https://www.econbiz.de/10011858846

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