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Service quality scales in online retail : methodological issues
Kalia, Prateek - In: International journal of operations & production … 37 (2017) 5, pp. 630-663
Persistent link: https://www.econbiz.de/10011661487
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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Expanding the methodological approach to the social servicescape : moving from measurement to manipulation
Hanks, Lydia; Line, Nathaniel D.; Zhang, Lu - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 157-168
Persistent link: https://www.econbiz.de/10012426047
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Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
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Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
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A meta-analysis of extremeness aversion
Neumann, Nico; Böckelholt, Ulf; Sinha, Ashish - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
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Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
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Behavioral feedback : do individual choices influence scientific results?
Oster, Emily - 2018
Persistent link: https://www.econbiz.de/10011977575
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Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice; Larsen, Gretchen - In: Marketing theory 19 (2019) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
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Social media sentiment and consumer confidence
Daas, Piet J. H.; Puts, Marco - 2014
Changes in the sentiment of Dutch public social media messages were compared with changes in monthly consumer confidence over a period of three-and-a-half years, revealing that both were highly correlated (up to r = 0.9) and that both series cointegrated. This phenomenon is predominantly...
Persistent link: https://www.econbiz.de/10011664037