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How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency

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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

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When relationship marketing collides with technology

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A study of cross-border outshopping determinants : mediating effect of outshopping enjoyment

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An investigation of Chinese consumers' outshopping motives from a culture perspective : implications for retail and distribution

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My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics

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When a brand cought fire : the role of brand equity in product-harm crisis

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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?

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Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior

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