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ОСОБЕННОСТИ ПОТРЕБИТЕЛЬСКОГО П...
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Konsumentenverhalten
Consumer behaviour
78,535
Theorie
8,752
Theory
8,751
Relationship marketing
8,686
Beziehungsmarketing
8,683
Brand management
7,305
Markenführung
7,304
Markenimage
6,501
Brand image
6,489
Online retailing
5,375
Online-Handel
5,373
Customer satisfaction
5,351
Kundenzufriedenheit
5,350
Social Web
4,539
Social web
4,539
USA
4,446
United States
4,395
Online-Marketing
4,319
Internet marketing
4,310
Service quality
4,249
Dienstleistungsqualität
4,248
Brand
4,199
Markenartikel
4,156
Einzelhandel
4,024
Retail trade
3,988
Werbewirkung
3,505
Deutschland
3,499
Advertising effects
3,496
Germany
3,462
Electronic Commerce
3,438
E-commerce
3,381
Experiment
3,273
Emotion
3,128
Advertising
2,831
Werbung
2,825
Private consumption
2,798
Privater Konsum
2,797
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2,709
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24,144
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123
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49,303
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5,846
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4,890
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2,361
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1,706
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1,047
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1,047
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602
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519
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519
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337
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337
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296
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294
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227
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182
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172
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
Cherchye, Laurens
48
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National Bureau of Economic Research
507
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
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Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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8
European University Institute / Department of Economics
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Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
78,534
EconStor
11
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1
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date (oldest first)
1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia
Khan Md. Raziuddin Taufique
;
Chamhuri Siwar
;
Talib, …
- In:
International journal of green economics
8
(
2014
)
3/4
,
pp. 199-225
Persistent link: https://www.econbiz.de/10011346385
Saved in:
3
Factors
that influence consumer adoption of e-government services in the UAS : a UTAUT model perspective
Rodrigues, Gwendolyn
;
Sarabdeen, Jawahitha
; …
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 18-39
Persistent link: https://www.econbiz.de/10011636425
Saved in:
4
Service quality and word of mouth : a study of the banking sector
Choudhury, Koushiki
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 612-627
Persistent link: https://www.econbiz.de/10010423924
Saved in:
5
What makes eWOM viral?
Sijoria, Charu
;
Mukherjee, Srabanti
;
Sengupta, Subhojit
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 287-306
Persistent link: https://www.econbiz.de/10011858792
Saved in:
6
Interpretive structural modelling for e-impulse buying : an Indian study
Verma, Hemraj
;
Singh, Shalini
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10011925513
Saved in:
7
Green marketing in India : a study of consumer behaviour in Punjab
Farhan, Mohd
- In:
International journal of green economics
11
(
2017
)
3/4
,
pp. 217-231
Persistent link: https://www.econbiz.de/10011905571
Saved in:
8
Retail buyer segmentation based on the use of assortment decision
factors
Bahng, Young Jin
;
Kincade, Doris H.
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 643-652
Persistent link: https://www.econbiz.de/10010388514
Saved in:
9
The
factors
influencing the buying decision of customers behaviour
Lukman, Aleš
;
Vukasović, Tina
- In:
Management
15
(
2020
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10012642648
Saved in:
10
Consumer-side decision
factors
on their selection of bottled water brands : statistical method study in a Kosovo sample
Kajtazi, Saranda
;
Reshidi, Nail
- In:
Mokslo darbai / Ekonomika
97
(
2018
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10012305730
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