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A data-mining framework for designing personalized e-commerce support tools
Maciag, Timothy; Śle̜zak, Dominik; Hepting, Daryl H.; … - In: Data mining for design and marketing, (pp. 235-250). 2009
Persistent link: https://www.econbiz.de/10003861768
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The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela; Spann, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
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Behavioural analytics : exploring judgments and choices in large data sets
Durbach, Ian N.; Montibeller, Gilberto - In: Journal of the Operational Research Society 70 (2019) 2, pp. 255-268
Persistent link: https://www.econbiz.de/10012212331
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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else
Lohr, Steve - 2015 - First edition
Persistent link: https://www.econbiz.de/10013467641
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Using Data Mining Techniques to explore Shopping Addiction and Emotion Based Decision Making in Consumers
Togias, Panagiotis; Gkintoni, Evgenia; Antonopoulou, Hera; … - 2023
", "Balanced Emotional Empathy Scale" and used for the application of data mining methods. Specifically, for the collection of data …
Persistent link: https://www.econbiz.de/10014264060
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A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl; Babaei, Mohammad Esmaeil; Javad, … - In: International journal of business information systems : … 19 (2015) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Abbasimehr, Hossein; Setak, Mostafa; Soroor, Javad - In: International journal of production research 51 (2013) 4, pp. 1279-1294
Persistent link: https://www.econbiz.de/10009689206
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Family preferences concerning online privacy, data mining, and targeted ads : regulatory implications
Clemons, Eric K.; Wilson, Joshua S. - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 40-70
Persistent link: https://www.econbiz.de/10011409364
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Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.; Llorente, Roberto; Morant, … - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029