Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Conceptualizing content market...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Delphi
184
Delphi technique
65
Delphi-Methode
65
Internet marketing
53
Online-Marketing
53
Social Web
47
Social web
47
content marketing
47
Consumer behaviour
30
Beziehungsmarketing
29
Brand management
29
Markenführung
29
Relationship marketing
29
Content marketing
25
Content Management
20
Content Marketing
20
Content management
20
Marketing management
19
Marketingmanagement
19
Marketing
16
Social media
15
Lieferkette
13
Supply chain
13
digital marketing
12
Innovation
11
Fuzzy sets
10
Fuzzy-Set-Theorie
10
social media
10
AHP approach
9
AHP-Verfahren
9
Brand
9
Brand image
9
Customer integration
9
Kundenintegration
9
Markenartikel
9
Markenimage
9
Multi-criteria analysis
9
Multikriterielle Entscheidungsanalyse
9
Sustainable development
9
more ...
less ...
Online availability
All
Undetermined
20
Free
6
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
30
Author
All
Noor Akma Mohd Salleh
2
Zalfa Laili Hamzah
2
Ahmed, Sohel
1
Asiati, Diah Isnaini
1
Bala, Renu
1
Barnea, Uri
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Beinhauer, Rupert
1
Bellman, Steven
1
Berbegal-Mirabent, Jasmina
1
Calder, Bobby J.
1
Cañabate, Antonio
1
Chahal, Hardeep
1
Chan-Olmsted, Sylvia M.
1
Chauhan, Trishala
1
Chen, Xi
1
Chigada, Joel Mugove
1
Collinger, Tom
1
Creevey, Dean
1
Daniel, Christopher
1
Day, Jonathon
1
De Cicco, Roberta
1
Ding Hooi Ting
1
Einwiller, Sabine
1
Enslin, Carla
1
Escobar Rios, Andrea
1
Filieri, Raffaele
1
Fischer, Thomas
1
Gorton, Matthew
1
Granfield, Matt
1
Hernandez, Tony
1
Hirschfelder, Benedikt
1
Hodges, Brady T.
1
Hughes, Christian
1
Iacobucci, Serena
1
Jeganathan, Kishokanth
1
Jones, David L.
1
Kajtazi, Kaltrina
1
Kanuri, Vamsi K.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
3
Journal of travel and tourism marketing
2
Business Guides on the Go
1
Central European business review : CEBR
1
Cogent business & management
1
Electronic commerce research
1
European management journal
1
International journal of Islamic marketing and branding
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of digital banking
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing research
1
Journal of media business studies
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
2
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
8
Factors influencing popularity of branded content in Facebook fan pages
Sabate, Ferran
;
Berbegal-Mirabent, Jasmina
;
Cañabate, …
- In:
European management journal
32
(
2014
)
6
,
pp. 1001-1011
Persistent link: https://www.econbiz.de/10010432110
Saved in:
9
The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
Saved in:
10
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
