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The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation
Salas-Paramo, Jairo; Escandon-Barbosa, Diana; … - In: International journal of business environment : IJBE 12 (2021) 4, pp. 389-409
Persistent link: https://www.econbiz.de/10012694594
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
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Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Lamberti, Giuseppe; Rialp Criado, Josep; Simon, Alexandra - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 295-310
Persistent link: https://www.econbiz.de/10013369892