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Cognition and affect in consumer decision making : conceptualization and validation of added constructs in modified instrument

Sofi, Shakeel Ahmad; Mir, Faizan Ashraf; Baba, Mubashir … - In: Future Business Journal 6 (2020) 31, pp. 1-20

evidence of scientific reliability and validity and nature of itemization in previous scales/papers has not been comprehensive … significantly tested the reliability and validity measures needed for impulsive buying scale that would largely facilitate different … convergent validity. Additionally, other reliability forms are on higher side which sustains the reliability of the scale. The …

Persistent link: https://www.econbiz.de/10012308603

A new approach to validate customer satisfaction multi-item measures : the case of shopping goods

Bassi, Francesca - In: The international review of retail, distribution and … 28 (2018) 4, pp. 380-396

Persistent link: https://www.econbiz.de/10011962060

Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective

Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47

Persistent link: https://www.econbiz.de/10011891105

Analysis of brand resonance measures to access, dimensionality, reliability and validity

Raut, Umesh Ramchandra; Brito, Pedro Quelhas; Pawar, … - In: Global business review 21 (2020) 1, pp. 162-175

Persistent link: https://www.econbiz.de/10012211015

Conjoint analysis : the assumptions, applications, concerns, remedies and future research direction

Kulshreshtha, Kushagra; Sharma, Gunjan; Bajpai, Naval - In: International journal of quality & reliability management 40 (2023) 2, pp. 607-627

Persistent link: https://www.econbiz.de/10013535714

A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale

Alhejji, Hussain; Mostafa, Mohamed M.; Queiri, Abdelbaset; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

version of the translated CETSCALE was administered to 703 Saudi participants. Both the reliability and validity of the scale … examined and the robustness of the results was confirmed using a network psychometrics approach. Findings indicate that the …

Persistent link: https://www.econbiz.de/10014519465

Psychometric evaluation of the Chinese version of the modified online compulsive buying scale among Chinese young consumers

She, Long; Saeed Pahlevan Sharif; Nia, Hamid Sharif - In: Journal of Asia Pacific business 22 (2021) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10012549636

A picture is worth a thousand words : translating product reviews into a product positioning map

Moon, Sangkil; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 265-285

Persistent link: https://www.econbiz.de/10011672001

Places as authentic consumption contexts

Spielmann, Nathalie; Babin, Barry J.; Manthiou, Aikaterini - In: Psychology & marketing 35 (2018) 9, pp. 652-665

Persistent link: https://www.econbiz.de/10011970124

A comparison of three psychometric values measures for modeling ecologically conscious consumption behavior

Webb, Deborah J.; Murphy, James; Brown, Cheryl O. - In: Theoretical economics letters 7 (2017) 7, pp. 2008-2018

Persistent link: https://www.econbiz.de/10011785668