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Marketing in China
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Konsumentenverhalten
China
25
Consumer behaviour
13
Beziehungsmarketing
12
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12
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12
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10
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10
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6
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4
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Wang, Yonggui
13
Ma, Shuang
4
Li, Dahui
3
Shi, Guicheng
2
Bu, Huimei
1
Chan, S Fiona
1
Chen, Qimei
1
Ge, Lin
1
Hampson, Daniel P.
1
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1
Han, Myat Su
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1
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Kou, Sining
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Liu, Matthew Tingchi
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Pohlmann, Attila
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Qiuyan, Tao
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Sun, Jin
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Wang, Hong
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Xiang, Diandian
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Journal of electronic commerce research : JECR
2
Psychology & marketing
2
SAGE library in marketing
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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ECONIS (ZBW)
13
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1
Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies
Jia, He Michael
;
Wang, Yonggui
;
Ge, Lin
;
Shi, Guicheng
; …
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10009534090
Saved in:
2
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
Saved in:
3
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
4
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
Saved in:
5
Prosperity of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
Saved in:
6
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
7
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
8
The role of regulatory fit in virtual brand communities
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Saved in:
9
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
10
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
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